The label launched in Jan 2011 and is catering through its flagship store and different multi designer stores across the country. The label is focused on the Indian as well as western outfits. Indian collection is all about rich craftsmanship of zardozi, aari, gota work etc with beautiful artwork arranged in an abstract form. The label plays with the tints and shades of various colours to make its own pallets. Ombre is one of the designers favourite. Western collection speaks about western colour pallets with experimental three dimensional surface ornamentation and melting drapes. The silhouette with proper cut and flow make it dramatic. Designer says, Abstract is in my soul.